NHS Access Campaigns

NHS Access Campaigns

GP Online Access

Campaing Overview: NHS England is launching a new ‘GP Online Access’ campaign, to increase knowledge and use of online forms as a route for patients to contact their GP practice – helping to reduce the ‘8am rush’.

Online forms provide another way for patients to contact their GP practice, and they can choose what works best for them: whether that be contacting their practice online, by phone, or in person.

The campaign focuses on letting patients know there’s another way to contact their GP practice, by simply sending their symptoms and requests through GP practice websites or the NHS App.

The campaign targets all adults, with activity upweighted to those most likely to benefit from using online forms - working age adults (18-65), parents of children under 18, and black and South Asian audiences. The campaign runs in England from 9 February to 31 March 2026 and includes online video, radio, digital audio, social media and search – supported by PR and partnerships activity

Downloadable campaign materials can be found below

NHS Services Access

Campaign Overview: The NHS Service Access PR campaign is being delivered in support of the different phases of paid advertising that the NHS in England is running over the coming months to help address winter pressures - including Pharmacy First, 111, NHS App and GP online access. New videos have been created for each strand, and we have included our own social media static to support the national materials provided.

The campaign was launched on Thursday 4  December, with the aim of improving the public’s understanding of the different NHS services available with a view to easing pressures on emergency departments during this busy time.

Downloadable versions of the campaign materials are available below