NHS 111 Campaign

NHS 111

Campaign overview: The NHS 111 phase of NHS England’s ‘Help Us, Help You’ campaign runs from 25 November until 30 March 2025. The NHS 111 campaign encourages people to use the NHS 111 service when they have an urgent but not life-threatening medical need.

The campaign promotes the NHS 111 service and how people can call, go online or use the NHS App to get assessed and directed to the right place for them. The activity will seek to increase awareness and understanding that NHS 111 makes it easier and more convenient for patients to get the treatment they need in the right place. NHS 111 can assess and direct patients to urgent treatment centres (UTCs), GPs, and consultations with a pharmacist. And, if needed, it can arrange a call back from a doctor, nurse or paramedic.

The primary audience for this campaign is all adults, as anyone at any time can have an urgent care need, but the activity is upweighted for people under 35 and parents of children aged 5-12 years

NHS 111 Socials Assets

Thumbnail	Title
	NHS 111 Social Static 7
Detail Image Download NHS 111 Social Static 7
	NHS 111 Social Static 6
Detail Image Download NHS 111 Social Static 6
	NHS 111 Social Static 5
Detail Image Download NHS 111 Social Static 5
	NHS 111 Social Static 4
Detail Image Download NHS 111 Social Static 4
	NHS 111 Social Static 3
Detail Image Download NHS 111 Social Static 3
	NHS 111 Social Static 2
Detail Image Download NHS 111 Social Static 2
	NHS 111 Social Static 1
Detail Image Download NHS 111 Social Static 1
	30s TV advert
Detail Image N/A Download 30s TV advert

If you require more information, additional materials on projects on here, or resources from campaigns not listed here, please contact the NHS HW comms team on:
hw.comms@nhs.net

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