Pharmacy First
Campaign overview: NHS England’s community pharmacy campaign will run from 20 October 2025 until 4 January 2026. This campaign ran twice in 2024. The campaign will build awareness of the support community pharmacists can offer to patients on their doorstep and encourage people to use community pharmacy services for seven common conditions. This will include highlighting the Pharmacy First service that allows pharmacists to provide treatment or some prescription medicine, if needed, for seven common conditions, without needing to see a GP. Conditions they can offer prescription medicine for are:
- sinusitis (aged 12 years and over)
- sore throat (aged 5 years and over)
- earache (aged 1 to 17 years)
- infected insect bites (aged 1 year and over)
- impetigo (aged 1 year and over)
- shingles (aged 18 years and over)
- urinary tract infections (UTIs) (women aged 16 to 64 years)
The campaign will also promote:The ability to initiate or provide the ongoing supply of oral contraception
The campaign will seek to demonstrate how the health service is making it more convenient for people to access care. It will primarily target working age adults (18-40) who may experience minor health conditions. It will also reach ethnic minority people, and those with disabilities, to ensure it is addressing key health inequalities
Pharmacy First Socials Assets
If you require more information, additional materials on projects on here, or resources from campaigns not listed here, please contact the NHS HW comms team on:
hw.
